Public health initiatives are crucial to improving population health by changing behaviour and increasing awareness of health issues. These are usually government-funded campaigns that focus on sharing knowledge about important topics such as vaccinations, mental health, obesity prevention, and quitting smoking. Public health tenders offer companies and organisations an opportunity to reach a wider audience and make a difference. This page provides a detailed introduction to public health campaign bids and how providers can find and procure government contracts.
What Are Public Health Campaigns?
Public health campaigns are well-thought-out programs that encourage healthy lifestyle choices and inform the public about significant health issues. Public service announcements, social media campaigns, community outreach, and instructional materials are just a few of the various ways that these campaigns can be implemented. They are typically commissioned by government agencies, health departments, or non-governmental organisations (NGOs) to address pressing public health concerns.
These campaigns have key objectives, such as:
- Increasing public awareness on public health issues.
- Encouraging behaviour change that will result in better health outcomes.
- Informing the public on preventative measures like vaccination, healthy eating and mental health support.
NHS programs such as the Better Health campaign, which encouraged a healthier lifestyle, the Change4Life campaign, which attempted to prevent obesity, and the Stoptober campaign, which focused on stopping smoking, are examples of public health campaigns. To address particular health issues, governments in the UK and abroad, including the World Health Organisation (WHO), frequently commission extensive campaigns.
Why Does the Public Sector Use Tenders?
Tenders are a transparent and competitive way for public sector organisations to acquire services. Contracts are granted equitably, and the government receives the best value for taxpayer money with a competitive tendering process. Public health tenders give suppliers, from large organisations to medium-sized enterprises, a chance to work on well-known campaigns that can significantly increase income and have a long-lasting effect on public health..
Tenders offer an open and competitive process, which ensures:
- Value for taxpayers: Tenders help ensure that the suppliers who are the best qualified offer competitive pricing and deliver quality services within the budget.
- Accountability: Tenders are open to all eligible suppliers, and the public sector is held accountable for its procurement decisions.
- Competitive environment: Suppliers are provided with a fair playing field to demonstrate their capabilities, and only the most qualified companies are awarded contracts.
What Do Public Health Campaign Tenders Cover?
Public health tenders comprise a wide variety of services required for the efficient implementation of health initiatives. These services could include the following:
Advertising & Media Buying
Public health efforts frequently necessitate considerable advertising and media buying, which includes digital, television, radio, and print campaigns. Suppliers involved in media procurement must have experience developing strategies that reach a wide range of audiences and increase engagement.
Public Relations & Stakeholder Engagement
Building relationships with the media and other stakeholders requires public relations efforts. Public relations firms assist in expanding the reach of public health messages through interviews, press releases, and community involvement.
Behavioural Change Campaigns
Changing harmful behaviours is a major component of many public health programs. Suppliers must create campaigns that successfully affect people’s decisions and behaviours, whether that means urging them to give up smoking or change to a healthier diet.
Social Media & Digital Marketing
Public health tenders frequently call for influencer collaborations, targeted digital advertising, and social media campaigns, as digital platforms play a bigger role in reaching audiences. The effect and reach of a campaign can be increased through digital involvement.
Community Engagement
Public health campaigns most often engage local communities. It could mean working with schools, councils or community organisations to develop tailored messages and interactive programmes.
Research and Evaluation
Extensive study and assessment are necessary to gauge the success of a public health effort. To determine the initiative’s success and potential areas for development, this may entail performing surveys, interviews, and impact analyses
Who Buys Public Health Campaign Services?
In order to properly target their efforts, providers must have a thorough understanding of the public health initiatives that are commissioned by a number of important customers and funding authorities.
Key Buyers & Funding Bodies
- NHS England and Public Health England: They are amongst the largest purchasers of public health campaigns in the UK. NHS England commissions initiatives to promote health and wellness in the country.
- Local Authorities and Councils: fund smaller campaigns that target region-specific health issues like reducing childhood obesity or smoking.
- UK Government Departments: Other UK government departments, such as the Department of Health and Social Care (DHSC), the Home Office, and DEFRA also commission health campaigns, often with a national reach.
- International Buyers: Major buyers of public health campaign services include international organisations such as the WHO, UNICEF and other NGOs. These organisations support global initiatives to improve health in developing countries.
How to Connect with These Buyers
To connect with these buyers and find public health campaign tenders, suppliers should:
- Get listed on government frameworks: For example, the CCS Communication Services Framework provides a list of approved suppliers for government communications projects.
- Monitor procurement portals: Suppliers should regularly check platforms such as Find a Tender, Contracts Finder, and TED to stay updated on upcoming tenders.
How to Find & Win Public Health Campaign Tenders
Finding Opportunities
To successfully win public health campaign tenders, suppliers must first identify the right opportunities. Here are some key steps to finding tenders:
- Subscribe to alerts: Suppliers can set up tailored alerts for specific sectors, such as health communications or marketing services, to ensure they never miss a potential opportunity.
- Monitor government procurement portals: In addition to HCI, suppliers should regularly check government procurement portals like Find a Tender and Contracts Finder to stay up to date.
Best Practices for Winning Public Health Tenders
Once a relevant tender is identified, suppliers should focus on creating strong bids that demonstrate their qualifications and expertise. Here are some best practices for winning tenders:
- Demonstrate Past Success: Highlight previous experience with public health campaigns, particularly those that have achieved measurable results in behavioural change.
- Show Evidence-Based Strategies: Public sector buyers look for evidence-based approaches that are likely to produce the desired outcomes. Suppliers should provide data and research to back up their proposals.
- Highlight Innovation: Public health campaigns increasingly rely on digital tools and innovative strategies. Suppliers should demonstrate how they can use technology and social media to engage the public in new and impactful ways.
- Ensure Compliance: Public health tenders have strict requirements, and suppliers must ensure their proposals comply with all regulations. This includes understanding procurement terms and conditions, as well as NHS and government guidelines.
How HCI Helps Suppliers Find and Win Public Health Campaign Tenders
For businesses looking to find and bid on public health campaign tenders, Healthcare Contracts International (HCI) is a vital tool. HCI is a platform designed to provide real-time access to the latest healthcare-related procurement opportunities. Whether you’re a marketing agency, healthcare consultant, or digital technology firm, HCI helps you find relevant tenders across a range of public health initiatives.
Key benefits of using HCI include:
- Tailored alerts for specific sectors such as health communications, marketing services, and behavioural change campaigns.
- Real-time access to contract details and submission deadlines, ensuring you never miss a tender opportunity.
- Direct access to government and healthcare tenders, both in the UK and internationally.
By using HCI, suppliers can streamline their tendering process, saving time and resources while gaining access to a wealth of opportunities across the public health sector.
Securing Public Health Campaign Tenders
Public health campaigns are an essential tool for promoting better health and well-being across communities. For suppliers in marketing, communications, digital services, and healthcare, public health tenders offer a unique opportunity to contribute to these initiatives while growing their businesses.
By leveraging the capabilities of HCI’s platform, suppliers can easily access and monitor public health tenders, stay ahead of the competition, and win valuable contracts. To start finding and bidding on public health campaign tenders, sign up for a free trial of HCI today and unlock a wealth of opportunities in the healthcare sector.
